In line with the commitment made last year, ITC has gone beyond plastic neutrality in 2021-22 through the orchestration of an integrated solid waste management programme that incorporates unique and multidimensional initiatives. The company collected and sustainably managed more than 54,000 tonnes of plastic waste across 35 states and union territories. The amount of plastic waste managed exceeded the amount of plastic packaging utilised by ITC during the year, enabling the company to achieve the milestone of plastic neutrality.
ITC’s solid waste management programme WOW has covered 18 million citizens across 46.7 lakh households.
For more than a decade, ITC has been running a holistic 360 degrees solid waste management programme that is based on the principles of a circular economy and encompasses the entire waste value chain.
For a company with large-scale operations in FMCG and hospitality, going beyond plastic neutrality is a commendable feat to accomplish. The milestone is yet another reflection of ITC’s commitment to augmenting environmental and social capital, in line with chairman Sanjiv Puri’s Sustainability 2.0 Vision that calls for inclusive strategies that can support even more livelihoods and pursue newer pathways to fight climate change.
ITC has achieved this milestone by scaling up its portfolio of holistic initiatives focused on in-house innovation, robust waste management programmes centred around source segregation and sustainable business practices with mass impact.
“Over the decades, ITC has made industry leading efforts in end-to-end waste management. Through a large-scale and integrated solid waste management programme, ITC moved beyond plastic neutrality this year. In addition, the company is also using cutting edge innovations to develop sustainable alternatives to plastic packaging for the industry,” Sanjiv Rangrass, group head, ITC Life Sciences & Technology, Central Projects, EHS & Quality Assurance, ITC, said.
He added that the milestone has been possible due to the untiring efforts of all its partners. “The efforts to move beyond plastic neutrality and sustainable management of waste will continue apace in the years ahead as part of our Sustainability 2.0 agenda,” he added.
ITC has adopted a multi-pronged approach to reduce plastic in the company’s operations spanning FMCG, hotels, paperboards and packaging. This includes creating robust next-generation environment-friendly packaging solutions, mega-scale waste collection programmes under its flagship waste management initiative ‘ITC WOW – Well-Being Out of Waste’ as well as focussed interventions in rural areas; a culture of plastic-free operations, in line with its philosophy of responsible luxury to eliminate single-use plastic usage in ITC hotels; and innovative models for sustainability, which has plastic reduction and management at their core. Within its operations, ITC has been recycling more than 99% of the waste for more than a decade.
ITC WOW, which enables the creation of a clean and green environment through community partnerships, has so far covered 18 million citizens across 46.7 lakh households in India. Currently operational in Bengaluru, Mysuru, Hyderabad, major towns of Telangana, Coimbatore, Chennai, Tirupur, Cochin, Muzaffarpur, Delhi and several districts of Andhra Pradesh, the initiative has raised awareness in over 52 lakh school children and 2,000 corporates since its inception. The initiative has also created sustainable livelihoods for over 16900 waste collectors by facilitating an effective collection system in collaboration with municipal corporations.
In addition to WOW, a separate ITC programme on solid waste management (SWM), which deals with both wet and dry waste, is also operational in 17 districts of 9 states covering 14.6 lakh households. Acknowledging the challenges with respect to disposal and recycling of multi-layered plastic, ITC has also pioneered a first of its kind sustainable and inclusive multi-layered plastic (MLP) management model in Pune.
The company’s targeted waste management initiatives not only ensure that lesser waste goes into landfills, but also enable larger value recovery from waste, thereby creating sustainable livelihoods for waste collectors, while creating additional income streams from collecting and sorting plastic waste. The company’s waste management programmes cover all categories of plastic waste, including flexibles, rigids and tetra packs.
Being India’s leading paperboards and specialty paper company, ITC has also introduced several sustainable alternatives to plastic packaging. Leveraging the cutting-edge R&D capabilities of ITC Life Sciences and Technology Centre (LSTC), Bengaluru, the company has developed multiple sustainable packaging solutions for the industry, including the recyclable barrier board under the ‘Filo Series’ – an innovative substitute for single-use plastics in the food services segment, as well as the biodegradable ‘Omega Series’, launched as an alternative to plastic-coated containers and cups. Some of the other innovations by the Company include ‘Bioseal’ for replacement of polyethylene coating, ‘Oxyblock’ for improving barrier properties and recyclability, and the ‘Green Stiffner’ – a first of its kind compostable and recyclable solution.
In December last year, ITC’s Paperboards and Specialty Papers Division (PSPD), also collaborated with the Invest India, a non-profit venture under the Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, to launch the ITC Sustainability Innovation Challenge, which is aimed at supporting and crowd-sourcing innovative technology-based solutions from the start-up ecosystem on sustainable packaging and smart waste management.
Highlights
- Under its solid waste management programme, the company sustainably manages 54,000 tonnes of plastic waste
- The amount of plastic waste managed exceeded the amount of plastic packaging utilised by the company during the year, making it plastic neutral
- ITC’s flagship solid waste management programme Well-Being Out of Waste (WOW) has so far covered 18 million citizens across 46.7 lakh households in India’s large cities and small towns
- ITC has pioneered a first-of-its-kind sustainable and inclusive multi-layered plastic (MLP) management model in Pune
- ITC has also introduced several sustainable alternatives to plastic packaging, leveraging the cutting-edge R&D capabilities of ITC Life Sciences and Technology Centre, Bengaluru
38 comments
fo88bet
Fo88bet, seems pretty legit. Good sports betting odds, and the casino section is decent too. Nothing groundbreaking, but solid overall. I’d recommend checking it out. fo88bet
8jililogin
Honestly, 8jililogin makes it so simple to get in the game. No fuss, no muss. Just straight to the action. Thumbs up from me! You can log in here: 8jililogin
jljl77ph
Okay, so I stumbled upon jljl77ph the other day, and honestly? Not bad! It’s got a good vibe, and I actually won a bit (don’t tell my wife!). Definitely worth checking out if you’re looking for something new.
mangowin777
Alright guys mangowin777 is my new favorite spot The site is well-designed, the games are engaging, and I’ve been hitting some big wins Definitely recommend giving it a look mangowin777
s666app8
Man, having the S666app8 on my phone is a game-changer. Quick access to all my favorite games, wherever I am. Download it here: s666app8.
nn777slotjili
Is NN777 Slot Jili worth playing? Definitely! But make sure you’re on the right site. nn777slotjili directs you there, no scams. Give it a shot!
no777game
Heard about no777game and had to check it out. Legit info and some sweet game finds tbh. Definitely adding this to my bookmarks! See for yourself at no777game!
ab77bet
AB77bet, I tried some games that was recommended from my friends here, AB77bet. Nothing too amazing, but it’s got lots of options for many different games. You might luck out with a game or two! Check it out: ab77bet
82vnbet
Alright mate, gave 82vnbet a go the other day. Website’s slick, easy to navigate, and had a decent flutter. Worth a look if you’re after something new! Check it out here: 82vnbet
raindrop.io
anabol-steroids.biz
References:
raindrop.io
https://fast-charge-pro.com/product/fashion-watch-04
online slots for real money
References:
https://fast-charge-pro.com/product/fashion-watch-04
https://ideasparaviajar.com
fitzgerald casino tunica
References:
https://ideasparaviajar.com
https://aryba.kg/user/karatefloor57/
dianabol stack for sale
References:
https://aryba.kg/user/karatefloor57/
boxmyorder.com
no deposit required
References:
boxmyorder.com
jackiecycle.com
References:
Casino 247
References:
jackiecycle.com
lucky333
Feeling lucky, are you? Lucky333 might be your place! Hoping for a big win one of these days! See if they have something that fits ya taste by clicking on the following link lucky333.
lucky888 login
Trying to get back in? Best bet is to try and log into lucky888login. Hopefully ya remember yer password. For lucky888 login.
g555comgame
G555comgame… I don’t know what that looks like, but I’m down to try new things. If I were you’d I’d check it out and see if it’s something for you at g555comgame.
krwin12kr
I’ve been trying a few platforms lately and this one really stands out. The interface is smooth and the payouts are surprisingly fast. Definitely a great spot for anyone looking for a reliable experience. Check out krwin12kr
vnsc887
I’m really impressed with the fair play and the transparency of the odds here. It feels much safer than other places I’ve tried. Glad I found vnsc887
Outbid Team
The 54,000 tonnes across 35 states is the part that stayed with me — collection is the hard half, and someone has to pay for it. My own version of that is small: I use this bidding board for products, where rank is just what you paid in the last 7 days. Bids start at $1, the top spot usually costs a few dollars, and bids expire in 7 days. It is paid placement, not free, and it does not promise clicks or sales. I can’t out-market anyone, but I can outbid them by a dollar.
Clara from ShimmerPic
Managing over 54,000 tonnes of plastic waste across 35 states and union territories shows how integrated collection can move beyond simple plastic-neutral accounting. Our small indie team built and uses this two-model image tool to create AI-generated visuals for sustainability campaigns, with both models at one price, real side-by-side outputs, and prompts displayed alongside the results.
Yan Wang
Managing 54,000 tonnes of plastic waste across 35 states and union territories shows how much coordination plastic neutrality takes. Going beyond the amount used in packaging is an encouraging next step.
At home, we are still working on the small version: I rinse every jar, while my partner remembers the shopping bags I always forget. We used the pair-type quiz on KnowUsWell, and it gave the two of us an easy way to talk about these different habits without turning recycling day into a debate.
LensUp Scanner
The ITC numbers are the part that made me read twice — 54,000 tonnes across 35 states is the sort of figure I usually see promised rather than tallied up. Good to see it framed as managed waste rather than a target for a press release.
My own mess last week was smaller and paper-shaped: a stack of expense receipts and a school consent form that had to go back as one PDF before Friday. I laid them out, shot each page with my phone, and ran them through LensUp to pull the file down toward the size the portal asked for. It’s a free online document scanner that runs in the browser tab, so the files are never uploaded and the processing stays on the device. The compression aims at the size you pick and can land a bit over, so I checked the upload before sending. Better than fighting the office printer at 6pm.
juan365downloadapk
I was looking for a stable place to get the app and this worked perfectly. The installation was smooth and everything runs great on my device. Check it out at juan365downloadapk
Sam from CrazyJev
Reading this made me think of how much waste piles up in everyday life, not just in big supply chains. I actually started sorting my own plastic after fiddling with a little tool called CrazyJev during a Room Rush session, where you dash around a map grabbing recyclables before the clock runs out. It’s just a casual game, but it nudged me to look at what actually gets collected versus tossed. Good
PlanLiva.com
It’s encouraging to see a large conglomerate like ITC treat plastic waste as a systemic challenge rather than a checkbox, especially with that scale of collection across so many regions. The shift from neutrality to actual integrated management is the kind of leadership the packaging industry needs to normalise.
Interesting that they mention multidimensional initiatives—this reminds me of how we’ve had to rethink material flow in our own facility layouts lately. While we’re not in packaging, mapping out waste storage and segregation zones efficiently turned out to be a real headache until we switched to the PlanLiva floor plan tool to visualise the workflow. It made the space planning far more logical, which helps us keep our own downstream sorting processes cleaner and less chaotic.
Daniel Vance
For anyone documenting this kind of programme, the field photos are often shot fast under harsh light and end up as low-res assets in the report — I’ve been using an AI photo enhancer to recover shadow detail on those dark waste-collection shots and sharpen scanned handover documents before they go into a sustainability deck, which makes the tonnage claims far more credible visually than grainy phone snaps.
Leo Vance
Reading about ITC collecting over 54,000 tonnes of plastic waste across 35 states makes the scale of integrated waste management feel concrete — the multidimensional initiatives are what make “beyond plastic neutrality” more than a slogan, and it’s a useful reminder that measurable collection figures are what give these commitments credibility.
On a completely different note, most of my own workflow wins come from small fixes like using this background removal tool when I’m prepping quick product shots for mockups, since cutting out a subject in seconds saves me from opening a full editor every time I need a transparent PNG.
AI video tools by VideoUpscaler
I liked reading about ITC’s approach to managing plastic waste beyond just the numbers, especially the focus on a wider solid waste system. I’ve been following similar sustainability stories and used the AI video enhancer I use to clean up older awareness clips with heavy compression, which makes details easier to see on 4K screens.
GPT Image Studio
Managing 54,000 tonnes of post-consumer waste across 35 states and UTs is a serious logistics lift. It is encouraging to see physical collection figures actually outpacing total packaging output rather than a brand just relying on paper credits.
On our end, we recently had to update several client packaging mockups to include new recycled-content badges. With GPT Image 2.5, the image editing tool I’ve been using, I was able to drop in the recycling symbol and small text callouts without disturbing the existing reflections on the pouch. It still took two passes to get the placement aligned correctly, but it saved quite a bit of tedious manual masking.
클링 4.0 AI
Managing over 54,000 tonnes of plastic waste across so many Indian states is a serious operational milestone, especially given how fragmented regional waste collection infrastructure usually is.
I recently had to edit a brief explainer covering industrial recycling initiatives and didn’t have the budget or access for on-site facility footage. I ended up running a prompt for baled PET bottles moving on a conveyor through 클링 4.0 AI 영상 생성기; using its 텍스트 투 비디오 function with a slight camera tilt gave me a couple of usable seconds to fill the gap behind our statistic overlays.
Emma from pdoomvideo
Going beyond plastic neutrality sounds meaningful, especially with 54,000 tonnes managed across 35 states and union territories. I’d be interested in more detail on collection verification, recycling outcomes, and how much material was actually recovered versus processed through other methods.
It also reminded me how much clear process matters when communicating technical subjects. I recently used the p(doom) video guide on pdoomvideo for an AI-safety-themed video; the 10-step structure, copy-paste prompts, and glossary helped me turn a fairly abstract idea into something understandable.
Veo 3.1 AI
Managing 54,000 tonnes of plastic waste across dozens of states is a massive logistical hurdle, especially when aiming to go beyond neutrality rather than just offsetting packaging numbers on paper. Scaling that kind of multi-state collection network usually takes years of trial and error to stabilize.
When we were summarizing similar sustainability data for regional partners, finding matching visual assets was always a bottleneck. I ended up testing Veo 3.1 Video Generator while looking for a capable нейросеть для генерации видео to create short b-roll clips. A prompt like “baled plastic containers stacked in a modern recycling facility” gave a clean five-second clip in about two minutes, which was enough to support the summary slides without needing a dedicated shoot.
Peter — Linkjob AI
The distinction between plastic collected and plastic actually recycled would make this case study easier to evaluate. A breakdown by waste stream, treatment method and reporting year would help readers understand the 54,000-tonne figure and compare it with the packaging introduced to market. The livelihoods section is also valuable: separating collection roles from sorting, operations and technical roles would give applicants a clearer picture of the skills involved. Peter, founder of Linkjob AI.
777d11login
Getting started here was so easy even for someone like me who is not super tech savvy. The login process is instant and I can jump right into my favorite games without any hassle. Really appreciate the straightforward design. 777d11login
Ivy from ClaudeMotion.net
The plastic neutrality numbers in this one are worth sitting with — 54,000 tonnes across 35 states and union territories is a lot of collection infrastructure, and the harder part is usually what happens to the waste after it’s picked up, not the tonnage itself. What I keep wondering with these EPR-style programmes is how the sorting and recycling side gets verified, since the reporting tends to stop at the collection figure.
I came across this post while hunting for something completely unrelated, and my search trail ended on an unofficial guide about Claude Motion. I wanted to know is Claude Motion free, and the short version is no — it’s in beta on Team and Enterprise plans only, it writes the animation as code and exports an MP4, and it counts against whatever usage limits your plan already has. If you’re on Pro or Max, the guide mentions a workaround: Claude Code with Remotion, or building the animation in an artifact and screen-recording it. Worth knowing the limits going in too — it doesn’t produce realistic footage, and the help page says nothing about audio at all.
Kling 4.0 AI
Managing over 54,000 tonnes across so many states is no small logistical feat, especially when post-consumer collection is usually where circular supply chains tend to break down.
I had to edit a short sustainability explainer covering industrial sorting hubs last month, and finding usable B-roll without sending a crew on-site was a headache. I ended up using this AI video generator to mock up a slow tracking shot of baled plastics on a warehouse floor; feeding it a basic reference photo helped keep the machinery and lighting grounded enough to sit between my interview cuts without being distracting.