NEW YORK, Feb. 17, 2022 /PRNewswire/ — Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out.
Colgate-Palmolive's tube, the first to be recognized by external recycling authorities as recyclable, is made from High Density Polyethylene (HDPE), the same No. 2 plastic used for milk and detergent bottles. Recycling the tube alongside plastic bottles requires no extra steps — no rinsing, cutting or cleaning before tossing it into a recycling bin.
But making a toothpaste tube that is recyclable is only half the battle. Traditionally, since most of the world's toothpaste tubes are made with a mix of materials, they have not been recycled. Globally, that adds up to 20 billion toothpaste tubes a year that are tossed in the trash.
To alert shoppers that the Colgate tube is now recyclable, Colgate is bringing it out in a "Recycle Me!" tube. The bold, limited edition graphics will be found on select tubes of Colgate® Optic White Advanced Sparkling White, Colgate® Cavity Protection, Colgate® Max Fresh Cool, and Colgate® Total Whitening, with the transition of the rest of the Colgate toothpaste line to be completed by 2023.
The goal of "Recycle Me!" is to build awareness of recyclable tubes not only among consumers, but also the operators of the Materials Recovery Facilities (MRFs) that sort plastic, reprocessors that make resin from recycled plastic, and other recycling stakeholders.
"As the global toothpaste leader with a brand found in more homes than any other, we want to lead in waste reduction and, in particular, making toothpaste tubes a part of the circular economy. The Recycle Me! tube is designed to educate and engage consumers and the recycling community who are both essential to progress, and we are excited to initiate and learn from our upcoming pilot program," said Dana Medema, Vice President & General Manager, Oral Care for Colgate-Palmolive in North America.
Colgate-Palmolive is developing a recyclable tube pilot program in partnership with peer companies and working with a leading MRF and reprocessor in the U.S. The pilot will focus on one county or municipality to test how educational efforts can build tube recycling rates and assess the quality of the tube material that is collected for reprocessing. The data will be used to define easy-to-action best practices for tube recycling to be shared with communities and recyclers around the country.
Colgate-Palmolive has taken other important actions to build momentum for the adoption and acceptance of recyclable tubes.
One was to use HDPE. Colgate chose it because the HDPE bottle stream has one of the highest recycling rates, at about 30% in the U.S. It wasn't easy to work with; HDPE is rigid and not well suited for squeezable tubes. But by combining different layers of HDPE laminate at varying thicknesses, Colgate engineers were able to produce a soft, easy-to-squeeze recyclable tube that will also protect the product across roughly 150 brushing occasions during the life of a typical 6 oz. tube.
The other was to share its recyclable tube know-how with other companies, including competitors, through some 50 packaging forums and 1-on-1 meetings to promote the transition to recyclable tubes. For recyclable tubes to be a success, it requires a critical mass of tubes on shelf that meet recycling standards. That will encourage the recycling community to add tubes to their lists of acceptable materials and support a new habit among consumers to recycle tubes.
Momentum is building. Major toothpaste brands, which with Colgate account for 90% of the US market, have publicly committed to switching to recyclable HDPE toothpaste tubes by 2025. During this transition phase, acceptance of tubes at certain recycling facilities may be limited, and consumers should check with their local community facilities.
"Recycle Me!" Limited Edition
Colgate® Total Whitening 4.8 oz, MSRP: $3.99; Colgate® Max Fresh Cool Mint 6 oz, MSRP: $2.99; Colgate® Optic White Advanced Sparkling White 3.2 oz, MSRP: $4.99; Colgate® Cavity Protection 6 oz, MSRP: $1.67; available online and at major retailers nationwide including Target and Amazon.
About Colgate-Palmolive
Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children's oral health through its Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991.
For more information about Colgate's global business and how the Company is building a future to smile about, visit =”http://www.colgatepalmolive.com/” rel=”nofollow noopener” target=”_blank”>www.colgatepalmolive.com.
Source: =”https://www.colgatepalmolive.com” target=”_blank” rel=”noopener”>Colgate-Palmolive
532 comments
vivod iz zapoya na domy_cnPi
вывод из запоя с выездом на дом [url=https://vyvod-iz-zapoya-na-domu-sankt-peterburg-21.ru]вывод из запоя с выездом на дом[/url]
Narkolog na dom_ihei
нарколог дом [url=https://narkolog-na-dom-nizhnij-novgorod-2.ru]https://narkolog-na-dom-nizhnij-novgorod-2.ru[/url]
kapelnica ot zapoya_hhsn
выезд на дом капельница от запоя [url=https://kapelnicza-ot-pokhmelya-voronezh-15.ru]выезд на дом капельница от запоя[/url]
kyhni SPb_srSi
кухни от производителя спб [url=https://kuhni-spb-57.ru]https://kuhni-spb-57.ru[/url]
kypit elektricheskie rylonnie shtori_soot
рулонные шторы на окно в кухне [url=https://elektricheskie-rulonnye-shtory99.ru]https://elektricheskie-rulonnye-shtory99.ru[/url]
piter na teplohode_zgOl
сборные экскурсии в санкт петербурге [url=http://piter-na-teplohode.ru]http://piter-na-teplohode.ru[/url]
Skachat video s Utyba_opPt
скачать видео с ютуба на пк [url=https://skachat-video-s-youtube-9.ru]https://skachat-video-s-youtube-9.ru[/url]
kyhni SPb_hppa
кухни под заказ спб [url=https://kuhni-spb-60.ru]кухни под заказ спб[/url]
kapelnica ot pohmelya_gsKr
вывод из запоя стоимость [url=https://kapelnicza-ot-pokhmelya-samara-29.ru]вывод из запоя стоимость[/url]
Kapelnica ot pohmelya_uxot
прокапывание от алкоголя [url=https://kapelnicza-ot-pokhmelya-nizhnij-novgorod-7.ru]прокапывание от алкоголя[/url]
vivod iz zapoya na domy_gePi
помощь вывода запоя нарколог 24 [url=https://vyvod-iz-zapoya-na-domu-sankt-peterburg-21.ru]помощь вывода запоя нарколог 24[/url]
vivod iz zapoya na domy_zkoa
вывод из запоя с выездом на дом [url=https://vyvod-iz-zapoya-na-domu-ekaterinburg-28.ru]вывод из запоя с выездом на дом[/url]
kyhni SPb_xzSi
большая кухня на заказ [url=https://kuhni-spb-57.ru]https://kuhni-spb-57.ru[/url]
kapelnica ot zapoya_jtsn
сколько стоит капельница на дому [url=https://kapelnicza-ot-pokhmelya-voronezh-15.ru]сколько стоит капельница на дому[/url]
Narkolog na dom_csei
частный нарколог на дом [url=https://narkolog-na-dom-nizhnij-novgorod-2.ru]https://narkolog-na-dom-nizhnij-novgorod-2.ru[/url]
kypit elektricheskie rylonnie shtori_znot
рулонные шторы на электроприводе [url=https://elektricheskie-rulonnye-shtory99.ru]рулонные шторы на электроприводе[/url]
piter na teplohode_jcOl
групповые туры в санкт петербург [url=https://piter-na-teplohode.ru]https://piter-na-teplohode.ru[/url]
kyhni SPb_dbpa
заказать кухню спб [url=https://kuhni-spb-60.ru]заказать кухню спб[/url]
Skachat video s Utyba_nnPt
скачать видео из youtube [url=https://skachat-video-s-youtube-9.ru]https://skachat-video-s-youtube-9.ru[/url]
vivod iz zapoya na domy_ojPi
вывод из запоя с выездом на дом [url=https://vyvod-iz-zapoya-na-domu-sankt-peterburg-21.ru]вывод из запоя с выездом на дом[/url]
vivod iz zapoya na domy_fqoa
вывод из запоя на дому в екатеринбурге [url=https://vyvod-iz-zapoya-na-domu-ekaterinburg-28.ru]вывод из запоя на дому в екатеринбурге[/url]
Narkolog na dom_pqei
нарколога домой [url=https://narkolog-na-dom-nizhnij-novgorod-2.ru]нарколога домой[/url]
kypit elektricheskie rylonnie shtori_ttot
двойные рулонные шторы с электроприводом [url=https://elektricheskie-rulonnye-shtory99.ru]двойные рулонные шторы с электроприводом[/url]
Skachat video s Utyba_rker
скачать с ютуба видео в хорошем качестве [url=https://skachat-video-s-youtube-11.ru]https://skachat-video-s-youtube-11.ru[/url]
Kapelnica ot zapoya_tdmn
капельница от запоя на дому цена [url=https://kapelnica-ot-zapoya-nizhnij-novgorod-8.ru]капельница от запоя на дому цена[/url]
Narkolog na dom_xmmn
нарколог на дом [url=https://narkolog-na-dom-voronezh-10.ru]нарколог на дом[/url]
kapelnica ot pohmelya_meKr
алкогольные капельницы [url=https://kapelnicza-ot-pokhmelya-samara-29.ru]алкогольные капельницы[/url]
kapelnica ot zapoya_lfKn
капельница от похмелья цена [url=https://kapelnicza-ot-pokhmelya-voronezh-16.ru]капельница от похмелья цена[/url]
Kapelnica ot pohmelya_cwkr
капельница на дому екатеринбург цены [url=https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru]https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru[/url]
Narkolog na dom_jdmn
нарколог на дом [url=https://narkolog-na-dom-voronezh-14.ru]нарколог на дом[/url]
Kapelnica ot pohmelya_lhOn
капельница от запоя [url=https://kapelnicza-ot-pokhmelya-ekaterinburg-17.ru]капельница от запоя[/url]
vivod iz zapoya na domy_aosa
вывод из запоя в спб [url=https://vyvod-iz-zapoya-na-domu-sankt-peterburg-22.ru]https://vyvod-iz-zapoya-na-domu-sankt-peterburg-22.ru[/url]
vivod iz zapoya na domy_oroa
наркологический вывод из запоя [url=https://vyvod-iz-zapoya-na-domu-ekaterinburg-28.ru]наркологический вывод из запоя[/url]
kypit elektricheskie rylonnie shtori_flot
рулонные шторы с электроприводом на пластиковые окна [url=https://elektricheskie-rulonnye-shtory99.ru]рулонные шторы с электроприводом на пластиковые окна[/url]
Narkolog na dom_clei
нарколог на дом нижний новгород [url=https://narkolog-na-dom-nizhnij-novgorod-2.ru]нарколог на дом нижний новгород[/url]
Skachat video s Utyba_bfer
скачивать по ссылке с ютуба [url=https://skachat-video-s-youtube-11.ru]скачивать по ссылке с ютуба[/url]
Narkolog na dom_pumn
врач нарколог на дом [url=https://narkolog-na-dom-voronezh-10.ru]https://narkolog-na-dom-voronezh-10.ru[/url]
Caishen Wins RTP
Primeira sessão pós-patch. Sensação diferente.
vivod iz zapoya na domy_hhsa
вывод из запоя нарколог 24 [url=https://vyvod-iz-zapoya-na-domu-sankt-peterburg-22.ru]https://vyvod-iz-zapoya-na-domu-sankt-peterburg-22.ru[/url]
Kapelnica ot pohmelya_iukr
поставить капельницу на дому екатеринбург цена [url=https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru]https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru[/url]
kapelnica ot pohmelya_viKr
алкогольная капельница на дому [url=https://kapelnicza-ot-pokhmelya-samara-29.ru]алкогольная капельница на дому[/url]
kapelnica ot zapoya_faKn
прокапывание на дому [url=https://kapelnicza-ot-pokhmelya-voronezh-16.ru]прокапывание на дому[/url]
Narkolog na dom_gfmn
нарколог на дом воронеж [url=https://narkolog-na-dom-voronezh-14.ru]нарколог на дом воронеж[/url]
vivod iz zapoya na domy_feoa
вывести из запоя на дому [url=https://vyvod-iz-zapoya-na-domu-ekaterinburg-28.ru]вывести из запоя на дому[/url]
Narkolog na dom_flmn
вызов нарколога на дом воронеж [url=https://narkolog-na-dom-voronezh-10.ru]вызов нарколога на дом воронеж[/url]
kypit elektricheskie rylonnie shtori_wfot
рулонные шторы крепление на окно [url=https://elektricheskie-rulonnye-shtory99.ru]https://elektricheskie-rulonnye-shtory99.ru[/url]
Narkolog na dom_dhei
заказать обратный звонок наркология [url=https://narkolog-na-dom-nizhnij-novgorod-2.ru]заказать обратный звонок наркология[/url]
Skachat video s Utyba_ruer
скачать видео из youtube [url=https://skachat-video-s-youtube-11.ru]скачать видео из youtube[/url]
Kapelnica ot pohmelya_lkkr
поставить капельницу на дому екатеринбург цена [url=https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru]https://kapelnicza-ot-pokhmelya-ekaterinburg-14.ru[/url]
Narkolog na dom_nemn
вызов нарколога на дом анонимно [url=https://narkolog-na-dom-voronezh-14.ru]вызов нарколога на дом анонимно[/url]