NEW YORK, Feb. 17, 2022 /PRNewswire/ — Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out.
Colgate-Palmolive's tube, the first to be recognized by external recycling authorities as recyclable, is made from High Density Polyethylene (HDPE), the same No. 2 plastic used for milk and detergent bottles. Recycling the tube alongside plastic bottles requires no extra steps — no rinsing, cutting or cleaning before tossing it into a recycling bin.
But making a toothpaste tube that is recyclable is only half the battle. Traditionally, since most of the world's toothpaste tubes are made with a mix of materials, they have not been recycled. Globally, that adds up to 20 billion toothpaste tubes a year that are tossed in the trash.
To alert shoppers that the Colgate tube is now recyclable, Colgate is bringing it out in a "Recycle Me!" tube. The bold, limited edition graphics will be found on select tubes of Colgate® Optic White Advanced Sparkling White, Colgate® Cavity Protection, Colgate® Max Fresh Cool, and Colgate® Total Whitening, with the transition of the rest of the Colgate toothpaste line to be completed by 2023.
The goal of "Recycle Me!" is to build awareness of recyclable tubes not only among consumers, but also the operators of the Materials Recovery Facilities (MRFs) that sort plastic, reprocessors that make resin from recycled plastic, and other recycling stakeholders.
"As the global toothpaste leader with a brand found in more homes than any other, we want to lead in waste reduction and, in particular, making toothpaste tubes a part of the circular economy. The Recycle Me! tube is designed to educate and engage consumers and the recycling community who are both essential to progress, and we are excited to initiate and learn from our upcoming pilot program," said Dana Medema, Vice President & General Manager, Oral Care for Colgate-Palmolive in North America.
Colgate-Palmolive is developing a recyclable tube pilot program in partnership with peer companies and working with a leading MRF and reprocessor in the U.S. The pilot will focus on one county or municipality to test how educational efforts can build tube recycling rates and assess the quality of the tube material that is collected for reprocessing. The data will be used to define easy-to-action best practices for tube recycling to be shared with communities and recyclers around the country.
Colgate-Palmolive has taken other important actions to build momentum for the adoption and acceptance of recyclable tubes.
One was to use HDPE. Colgate chose it because the HDPE bottle stream has one of the highest recycling rates, at about 30% in the U.S. It wasn't easy to work with; HDPE is rigid and not well suited for squeezable tubes. But by combining different layers of HDPE laminate at varying thicknesses, Colgate engineers were able to produce a soft, easy-to-squeeze recyclable tube that will also protect the product across roughly 150 brushing occasions during the life of a typical 6 oz. tube.
The other was to share its recyclable tube know-how with other companies, including competitors, through some 50 packaging forums and 1-on-1 meetings to promote the transition to recyclable tubes. For recyclable tubes to be a success, it requires a critical mass of tubes on shelf that meet recycling standards. That will encourage the recycling community to add tubes to their lists of acceptable materials and support a new habit among consumers to recycle tubes.
Momentum is building. Major toothpaste brands, which with Colgate account for 90% of the US market, have publicly committed to switching to recyclable HDPE toothpaste tubes by 2025. During this transition phase, acceptance of tubes at certain recycling facilities may be limited, and consumers should check with their local community facilities.
"Recycle Me!" Limited Edition
Colgate® Total Whitening 4.8 oz, MSRP: $3.99; Colgate® Max Fresh Cool Mint 6 oz, MSRP: $2.99; Colgate® Optic White Advanced Sparkling White 3.2 oz, MSRP: $4.99; Colgate® Cavity Protection 6 oz, MSRP: $1.67; available online and at major retailers nationwide including Target and Amazon.
About Colgate-Palmolive
Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children's oral health through its Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991.
For more information about Colgate's global business and how the Company is building a future to smile about, visit =”http://www.colgatepalmolive.com/” rel=”nofollow noopener” target=”_blank”>www.colgatepalmolive.com.
Source: =”https://www.colgatepalmolive.com” target=”_blank” rel=”noopener”>Colgate-Palmolive
532 comments
Narkologicheskaya pomosh_uqKi
лечение наркомании в воронеже [url=https://narkologicheskaya-pomoshh-voronezh-11.ru]лечение наркомании в воронеже[/url]
narkolog na dom_wjma
анонимный врач нарколог на дом [url=https://narkolog-na-dom-ekaterinburg-14.ru]анонимный врач нарколог на дом[/url]
Narkolog na dom_ajoa
вызов нарколога на дом в москве [url=https://narkolog-na-dom-moskva-31.ru]вызов нарколога на дом в москве[/url]
vivod iz zapoya v stacionare_aapn
лечение алкоголизма в нижнем новгороде [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-23.ru]лечение алкоголизма в нижнем новгороде[/url]
rylonnie shtori s elektroprivodom_ijei
рулонные шторы широкие [url=https://rulonnye-shtory-s-elektroprivodom11.ru]https://rulonnye-shtory-s-elektroprivodom11.ru[/url]
vivod iz zapoya v stacionare_ffEt
вывести из запоя в стационаре санкт петербург [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-28.ru]вывести из запоя в стационаре санкт петербург[/url]
Narkolog na dom_rgSl
лечение алкоголизма на дому в москве [url=https://narkolog-na-dom-moskva-28.ru]лечение алкоголизма на дому в москве[/url]
Narkologicheskaya pomosh_uopi
наркологический центр частная скорая помощь [url=https://narkologicheskaya-pomoshh-voronezh-12.ru]https://narkologicheskaya-pomoshh-voronezh-12.ru[/url]
vivod iz zapoya v stacionare_bcOa
наркологическая клиника нижний новгород [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-24.ru]наркологическая клиника нижний новгород[/url]
Narkolog na dom_omSt
срочно врач нарколог на дом [url=https://narkolog-na-dom-moskva-29.ru]срочно врач нарколог на дом[/url]
vivod iz zapoya v stacionare_dzpa
выведение из запоя диспансер [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-29.ru]выведение из запоя диспансер[/url]
iq check online_bakn
free iq exam [url=orchestrasantamonica.org/preparing-for-a-high-iq-society-entrance-test]free iq exam[/url]
Narkologicheskaya pomosh_auKi
лечение наркомании анонимно [url=https://narkologicheskaya-pomoshh-voronezh-11.ru]https://narkologicheskaya-pomoshh-voronezh-11.ru[/url]
Narkolog na dom_rroa
вывод из запоя на дому телефоны [url=https://narkolog-na-dom-moskva-31.ru]вывод из запоя на дому телефоны[/url]
vivod iz zapoya v stacionare_zfpn
клиника лечения зависимостей [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-23.ru]клиника лечения зависимостей[/url]
Narkolog na dom_vaSl
услуги нарколога на дому [url=https://narkolog-na-dom-moskva-28.ru]услуги нарколога на дому[/url]
Narkologicheskaya pomosh_bopi
лечение наркомании анонимно [url=https://narkologicheskaya-pomoshh-voronezh-12.ru]https://narkologicheskaya-pomoshh-voronezh-12.ru[/url]
Narkolog na dom_veSt
нарколог круглосуточно [url=https://narkolog-na-dom-moskva-29.ru]нарколог круглосуточно[/url]
vivod iz zapoya v stacionare_qhEt
вывод из запоя в стационаре наркологии [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-28.ru]вывод из запоя в стационаре наркологии[/url]
vivod iz zapoya v stacionare_acpa
стационар капельница от алкоголя [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-29.ru]стационар капельница от алкоголя[/url]
vivod iz zapoya v stacionare_saOa
наркология [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-24.ru]наркология[/url]
vivod iz zapoya v stacionare_chKi
капельница от алкоголя в стационаре [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-30.ru]капельница от алкоголя в стационаре[/url]
Narkologicheskaya pomosh_ahEl
наркологический центр воронеж [url=http://www.narkologicheskaya-pomoshh-voronezh-13.ru]наркологический центр воронеж[/url]
vivod iz zapoya v stacionare_fyMt
вывод из запоя стационар санкт петербург [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-31.ru]вывод из запоя стационар санкт петербург[/url]
Narkolog na dom_xxoa
вывод из запоя платно на дому [url=https://narkolog-na-dom-moskva-31.ru]вывод из запоя платно на дому[/url]
vivod iz zapoya v stacionare_mspn
наркологическая помощь [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-23.ru]наркологическая помощь[/url]
Narkolog na dom_qlSl
наркологическая служба на дом [url=https://narkolog-na-dom-moskva-28.ru]наркологическая служба на дом[/url]
Narkologicheskaya pomosh_stpi
наркология воронеж [url=https://narkologicheskaya-pomoshh-voronezh-12.ru]наркология воронеж[/url]
vivod iz zapoya v stacionare_rcEt
вывод из запоя спб стационар [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-28.ru]вывод из запоя спб стационар[/url]
Narkolog na dom_bpSt
частный нарколог анонимно [url=https://narkolog-na-dom-moskva-29.ru]частный нарколог анонимно[/url]
Narkologicheskaya pomosh_zxEl
помощь наркозависимым [url=https://narkologicheskaya-pomoshh-voronezh-13.ru]https://narkologicheskaya-pomoshh-voronezh-13.ru[/url]
vivod iz zapoya v stacionare_uypa
вывод из запоя стационар [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-29.ru]вывод из запоя стационар[/url]
vivod iz zapoya v stacionare_seMt
вывод из запоя в стационаре [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-31.ru]вывод из запоя в стационаре[/url]
Narkolog na dom_btoa
частный нарколог на дом быстро [url=https://narkolog-na-dom-moskva-31.ru]частный нарколог на дом быстро[/url]
rylonnie shtori s elektroprivodom_iaei
ролл штора на пластиковое окно [url=https://rulonnye-shtory-s-elektroprivodom11.ru]https://rulonnye-shtory-s-elektroprivodom11.ru[/url]
Narkolog na dom_txSt
лечение алкоголизма на дому [url=https://narkolog-na-dom-moskva-29.ru]лечение алкоголизма на дому[/url]
vivod iz zapoya v stacionare_srpn
наркология [url=https://vyvod-iz-zapoya-v-staczionare-nizhnij-novgorod-23.ru]наркология[/url]
Narkologicheskaya pomosh_appi
клиника плюс наркология [url=https://narkologicheskaya-pomoshh-voronezh-12.ru]клиника плюс наркология[/url]
Narkolog na dom_osSl
платный нарколог на дом анонимно [url=https://narkolog-na-dom-moskva-28.ru]платный нарколог на дом анонимно[/url]
Narkologicheskaya pomosh_dtEl
клиника реабилитации алкоголизма [url=https://www.narkologicheskaya-pomoshh-voronezh-13.ru]https://www.narkologicheskaya-pomoshh-voronezh-13.ru[/url]
vivod iz zapoya v stacionare_sxEt
вывести из алкогольного запоя стационар [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-28.ru]вывести из алкогольного запоя стационар[/url]
5gbet login
Big win na veia.
vivod iz zapoya v stacionare_wnMt
вывод из запоя в наркологическом стационаре [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-31.ru]вывод из запоя в наркологическом стационаре[/url]
vivod iz zapoya v stacionare_qwpa
вывести из алкогольного запоя стационар [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-29.ru]вывести из алкогольного запоя стационар[/url]
weed prague 610
buy weed in prague https://prague1shop.com/joint/
Narkolog na dom_ijoa
нарколог с выездом на дом [url=https://narkolog-na-dom-moskva-31.ru]нарколог с выездом на дом[/url]
Narkologicheskaya pomosh_cdEl
нарколог [url=https://www.narkologicheskaya-pomoshh-voronezh-13.ru]https://www.narkologicheskaya-pomoshh-voronezh-13.ru[/url]
vivod iz zapoya v stacionare_xiKi
клиника вывода из запоя со стационаром [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-30.ru]клиника вывода из запоя со стационаром[/url]
Narkolog na dom_dioa
наркология на дом [url=https://narkolog-na-dom-moskva-31.ru]наркология на дом[/url]
vivod iz zapoya v stacionare_krMt
быстрый вывод из запоя в стационаре [url=https://vyvod-iz-zapoya-v-staczionare-sankt-peterburg-31.ru]быстрый вывод из запоя в стационаре[/url]