Three leading companies come together to produce drinking cups using chemically recycled polypropylene
Posted By : Fiona Fernandes | Date : Sep 6 2021 10:30 AM
The largest milk processor in Switzerland Emmi, is taking rapid action with regards to climate protection and the circular economy. They aim at making all their packaging 100% recyclable by 2027 and will also live by their commitment of promoting circularity such as packaging that contains at least 30% recyclate. With all this in mind Emmi is taking a first step with its successful Emmi CAFFÈ LATTE brand.
Emmi CAFFÈ LATTE, one of the leading ready to drink iced coffee brands in Europe, has started to incorporate chemically recycled polypropylene into its packaging. The cups that are used are produced by Greiner Packaging and their chemically recycled material comes from Borealis, one of the world’s leading providers of advanced and circular polyolefin solutions based in Vienna, Austria.
Emmi CAFFÈ LATTE, will use at least 100 tonnes of plastic based on the recycled material each year starting from September 2021. Chemical recycling renews plastic back to plastic creating recycled materials with a level of purity equivalent to fossil-fuel based PP and hence, fit for protective, food-safe and other demanding applications. Through this process, Emmi is utilizing difficult to recycle feedstock and preventing plastic waste from entering the landfills or incineration. They will also work on increasing the amount of recycled plastic in their production.
The new technology to recover the polypropylene is currently still in its infancy, where Greiner Packaging and Borealis are leading the way. Only limited quantities of chemically recycled polypropylene are currently available, and Emmi is one of only a few food manufacturers to have secured a share of the chemically recycled polypropylene plastic through its early commitment and long-standing collaboration with the development companies.
"It takes joint efforts by food and packaging manufacturers to reduce waste and make measurable progress in the circular economy,” Bendicht Zaugg, Sustainable Packaging at Emmi.
“This achievement is in line with our stated goal to work towards achieving a circular economy. Our strategy is to develop innovative products, develop new service partnerships and business models, and pioneer materials partnerships.” says Greiner Packaging Key Account Manager Vincenzo Crescenza.
“Borealis looks forward to a world without plastic waste. The chemically recycled polypropylene used in this new Emmi CAFFÈ LATTE cup is manufactured with Borealis Borcycle™ C portfolio of transformational chemical recycling solutions, giving polyolefin-based, post-consumer waste another life. It offers all-round benefits enabling the transition to a circular polyolefin industry whilst creating virgin quality plastic products. By staying true to our EverMinds™ ambition of accelerating action on circularity, together with our valuable partners along the whole value chain such as Emmi and Greiner Packaging, we are reinventing for a more sustainable living.” says Trevor Davis, Head of Marketing, Consumer Products at Borealis.
The chemically recycled material used for Emmi CAFFÈ LATTE cup consists entirely and solely of ISCC (International Sustainability & Carbon Certification) material, on a mass balance basis. Mass balance is a methodology that makes it possible to track the amount and sustainability characteristics of circular and/or bio-based content in the value chain and through each step of the process. Their products provides transparency which allows consumers to know that the product they are buying is based on this renewable material.