Colgate’s new toothpaste is giving the community of vegans a reason to smile and is contained in a recyclable tube
Posted By : Abhijeet Singh | Date : Jun 11 2021 1:12 PM
Still Skeptical about the source of calcium in Colgate? Here is something Colgate revealed recently, which sought to provide relief to the vegan community.
You read it right! Colgate, an industry leader in making toothpaste, has come up with a new recipe for toothpaste, meant for vegans. Backed with extensive research, the product has been developed over five years.
Having introduced its vegan-certified toothpaste, Colgate, in the process of adding more “greenness” to its toothpaste, has also announced a first-of-its-kind recyclable tube to contain its newly developed toothpaste. What does it mean? It means once you squeeze out your last bit of toothpaste, you can simply drop the tube right into the recycle bin.
The toothpaste tubes currently being sold in the market are made of plastic laminate sheets sandwiched around a thin layer of aluminium, making them extremely difficult to recycle using traditional methods. But this is where Colgate's newly developed tube is offering a sustainable alternative.
It's been in the works for five years and is part of the company's goal of using recyclable packaging for all of its goods by 2025.
High-density polyethylene (HDPE), the same material used to make milk jugs and other recyclable plastic bottles, is used to manufacture the new tubes that pack Colgate's new Naturals toothpaste ingredients.
In its developmental stage, the tube, made entirely out of HDPE, was found ineffective to be used as an easily squeezable toothpaste tube. But Colgate kept improving the material and finally it managed to decipher the material mystery by compiling several grades of HDPE material to eventually develop a tube with ideal characteristics.
Colgate, when speaking about the ideal combination, said "it allows people to comfortably squeeze out all the toothpaste, protects the integrity of the product, and meets the demands of high-speed production."
In a statement, Noel Wallace, Chief Executive Officer and President of Colgate-Palmolive said, "Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. As we explore new packaging materials, product sizes, and refillable models to minimize our use of plastic, this breakthrough will have a huge impact in the industry today.”