‘Cartons to Classroom’, a recycling campaign launched by Nestlé a+ in partnership with Tetra Pak
Posted By : Fiona Fernandes | Date : Nov 18 2021 12:12 PM
Nestlé a+ and Tetra Pak have come together to launch a unique initiative ‘Cartons to Classroom’ to increase the awareness about recycling in India by converting used beverage cartons to create classroom furniture to be used in schools for less-privileged children. This initiative will begin in Mumbai and is the start of a long-term collaboration between Nestlé a+ and Tetra Pak. This initiative is also supported by their retail partners- Reliance Retail and RUR Greenlife, a social enterprise. Cartons to Classroom is an extension of Tetra Pak’s ‘Go Green with Tetra Pak’ Program. The two main objectives of the initiative are to work towards sustainability by recycling used beverage cartons and the other is to work towards providing quality education to the less-privileged children.
The beverage cartons such as the ones made by Tetra Pak, are paper-based, recyclable and can be converted into useful items like classroom furniture. With an intent to make this initiative accessible to all Nestlé a+ consumers they set up 54 collection points across Reliance Smart Superstores and Sahakari Bhandar outlets throughout Mumbai. Nestlé a+ aims at collecting more than 10,00,000 cartons which would get recycled into composite sheets and almost 100+ desks for schools.
Commenting on this initiative, Mehernosh Malia, Director- Dairy, Nestlé India, said “Nestlé a+ is proud to partner with Tetra Pak on this unique recycling initiative that not only supports the cause of responsible waste management, but also contributes effectively towards education of less-privileged children. ‘Cartons to Classroom’ program is the first step by Nestlé a+ in this long-term collaboration on sustainability with Tetra Pak. We are committed to work towards more such initiative across our brands”.
“We are happy to have the support of a reputed brand like Nestlé a+ on Cartons to Classroom, which speaks volumes about the power of partnerships. A responsible manufacturer, brand owner, retailer and social enterprise, all coming together to make a real difference in the area of environmental sustainability. Building on our flagship program Go Green with Tetra Pak launched in 2010, this campaign will bring alive how one small step of depositing used cartons for recycling can positively impact communities as well as the planet,” says Jaideep Gokhale, Sustainability Director – Tetra Pak South Asia.
“As India’s home-grown and respected retail brand, it is our responsibility to actively lead and participate in initiatives that matter. Go Green with Tetra Pak is a program that is very close to our hearts, and we are thankful to our loyal customers who have extended their support to the program for 11 years! I am confident that our customers will respond with even more enthusiasm and play their part in supporting Cartons to Classroom,” adds Damodar Mall, President & CEO – Reliance Retail